Deeper product discovery
Guide shoppers beyond the landing page into collections, launches, bundles, or products that deserve attention.
Playable product discovery for Shopify
Turn browsing into a reason to buy.
Questline helps Shopify merchants launch branded shopping quests that guide customers through products, unlock rewards, capture first-party intent, and report whether the campaign changed behavior.
Why Questline
Most stores are optimized catalogs. They are not memorable journeys.
Popups interrupt. Loyalty tools often start after purchase. Social proof is passive. Questline starts before checkout: it gives shoppers a lightweight reason to explore more of the store while keeping the buying path clean.
Merchants do not buy fun. They buy the commercial outcomes created by better discovery: more product views, more captured intent, more add-to-cart moments, better repeatable campaign learning. Questline carries the Q in the Kovos Labs product alphabet.
How it works
Launch a campaign without turning your store into a game arcade.
Questline is designed for premium, brand-safe discovery: subtle campaign prompts, guided product routes, rewards, and reporting that does not overclaim.
Pick a goal
Choose product discovery, launch engagement, email capture, sales conversion, repeat visits, or slow-stock rescue.
Select products
Target products or collections that deserve more attention.
Set the quest
Define collectibles, route style, reward, dates, and brand color.
Activate embed
Use Shopify's app embed flow without editing theme code.
Read the report
Track starts, completions, leads, cart events, rewards, and attribution confidence.
Benefits
Built to increase sales without damaging trust.
First-party intent
Optional email capture can appear before reward reveal with clear consent text and a skippable path when configured.
Reward moments
Support discount, free-shipping, manual-code, early-access, or custom rewards without positioning the brand as cheap.
Commerce-safe UI
Questline is designed to avoid checkout controls, buy buttons, cart drawers, and variant selectors.
Honest analytics
Reports separate direct, attributed, influenced, and insufficient-sample signals so merchants do not make decisions from fake certainty.
Fast recovery
A campaign can be paused, the storefront path can fail closed, and campaign data remains available when billing or trial state changes.
Campaign templates
Start with a proven campaign shape.
New Collection Quest
Guide shoppers through a launch collection and reward deeper browsing.
Holiday Hunt
Run a seasonal hidden-collectible campaign without theme edits.
VIP Unlock
Invite high-intent shoppers to unlock VIP access after exploration.
Gift Finder
Turn gift browsing into a measurable path to cart.
Slow-Stock Rescue
Send shoppers toward under-discovered products without interruptive popups.
Custom Quest
Adapt the route, reward, and lead-capture step to your brand and catalog.
Plans
A free starting point, then predictable paid plans.
The free plan is intended to be a real starting point for merchants who want to increase sales through better discovery before committing to a bigger campaign program.
Free
$0
Best for trying the first campaign shape and learning whether playable discovery fits your store.
- Starter campaign setup
- Basic discovery events
- Reward-code path
- Good entry point for every merchant
Starter
$19
For merchants ready to run a live branded quest with predictable limits.
- Active campaign limit
- Monthly eligible session cap
- Core reports
- Shopify discount support
Growth
$49
For stores running recurring launches, seasonal hunts, and broader product routes.
- Higher campaign/session caps
- Advanced templates
- Richer reporting
- More branding control
Pro
$149
For higher-traffic merchants that need deeper analysis and more campaign capacity.
- Largest launch caps
- Advanced analytics
- Priority support path
- Best for repeat campaigns
Reporting
Know what changed, not just what looked busy.
Starts
How many shoppers began the quest after exposure.
Completions
How many completed the route and became reward eligible.
Leads
Email or SMS captures where the merchant enabled explicit opt-in.
Cart events
Measured add-to-cart events connected to quest participation.
Rewards
Unlocks and redemptions separated from simple completion.
Confidence
Player-vs-non-player lift appears only when sample size supports it.
Support
Email support
Questions about Questline?
Contact support@kovoslabs.com for support, privacy requests, billing questions, or launch help.